Define your products

One of the biggest mistakes marketing professionals make is not
defining their products. You will be much more successful if you view
each of your services as an actual product for sale. In other words, you
need to view each of your services as a specific item available for a
specific price.

Why does this matter? Let’s illustrate.

Let’s say you pull up to a drive-through window to order some food,
and the menu says this:

You would have no idea what food you would get and how much it
would cost, right? Well, go back and look at your website. If you’re like
most marketers, you’re not providing specific products or prices. Do
you know what that sounds like to your visitors? It sounds like that
drive-through menu. Nobody knows what products you offer and how
much it will cost them.
Instead of being vague, make your services and prices specific. You can
always include verbiage like “average price” or “starting at” since there
are naturally price changes based on customizations. But, at least you
will give your visitors a reference point.

For example:

• Lead Generator — $5,000
• Email Campaign — $6,000
• Website Wireframe — $10,000

Even better, offer all of that together (like a value or combo meal at a
restaurant) for $18,000.

When it comes to pricing and products, people want to know exactly
what they are going to get and how much it is going to cost. That’s
how the marketplace works. Don’t make your marketing business any